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How to Enjoy Tochigi’s Morning Markets and Direct Sales Shops, and Recommended Products

2025.06.28

How to Enjoy Tochigi's Morning Markets and Direct Sales Shops and Recommended Products

Tochigi’s Charming Morning Markets and Direct Sales Shops

Tochigi Prefecture captivates many people as a place where you can enjoy fresh agricultural products nurtured by its rich nature. At morning markets and direct sales shops, where locally harvested vegetables and fruits are lined up, you can enjoy not only the freshness but also interaction with the producers. By experiencing local flavors, visitors are offered a special experience.

In this area, there are many popular spots such as “Ohinata Marche” and “Michi-no-Eki Nasu Kogen Yuai no Mori.” Each of these spots hosts unique products and events to welcome visitors. Additionally, in spring, you can’t miss the beautiful seasonal scenery like “Lupine Hill,” where colorful lupines bloom in full glory.

At these attractive spots, you can not only purchase products but also get in touch with the thoughts of the producers and the local culture behind them. Many people visit seeking unique experiences that can only be found in Tochigi Prefecture. Why not take a step into a journey to discover the unique tastes of this region?

The Appeal of Tochigi’s Morning Markets and Direct Sales Shops

Tochigi Prefecture is surrounded by rich nature and is abundant with fresh agricultural products and local specialties. Here, we introduce morning markets and direct sales shops that you should definitely experience when visiting Tochigi. At these spots, you can not only obtain fresh local ingredients and specialties but also enjoy interacting with the producers.

Ohinata Marche

First, we introduce “Ohinata Marche.” This morning market is held every weekend and is bustling with a variety of products such as fresh vegetables and fruits, handmade crafts, and more. Freshly harvested vegetables and fruits are, of course, popular, as are the homemade side dishes lovingly made by local mothers. Additionally, rice unique to the Ohinata area is also sold, and you will be surprised by its rich flavor.

Nasu Kogen Yuai no Mori

Next, we recommend the direct sales shop at “Nasu Kogen Yuai no Mori.” Here, you can find seasonal products, ranging from fresh agricultural products to flowers. Especially in spring, the beautiful lupines in full bloom at “Lupine Hill” are a highlight, attracting many tourists. Moreover, this area has many tourist spots like Shoujinzawa Spring Water, allowing you to enjoy a full day.

Tochigi Specialties and Factory Direct Shops

In addition to agricultural products, Tochigi Prefecture has many souvenirs. Among them, “Lemon Milk” and “Utsunomiya Gyoza” are famous nationwide. There are many factory direct shops where you can purchase these products at a bargain.

Lemon Milk Factory Direct Shop

“Lemon Milk” is a beverage beloved by Tochigi residents, and its unique taste is worth trying at least once. At the factory direct shop, you can purchase it at a lower price than usual, and you can also see the manufacturing process. This direct buying experience is perfect for souvenir hunting.

Utsunomiya Gyoza Direct Shop

Another must-try specialty is “Utsunomiya Gyoza.” There is also a factory direct shop here, always bustling with visitors from all over the city. You can enjoy a variety of authentic variations and take them home as souvenirs.

Markets Coexisting with Historical Buildings

Additionally, in Tochigi Prefecture, there are markets coexisting with historical buildings. A representative example is “Machi-no-Eki Shin-Kanuma Shuku.” This facility serves as a tourist exchange hub, where you can experience local culture along with fresh agricultural products.

Machi-no-Eki Shin-Kanuma Shuku

Within this facility, you can find not only local products but also information on traditional festivals and events, making it worth visiting all year round. Also, at the on-site restaurant, you can enjoy dishes made with local ingredients, allowing you to spend a delicious time.

Summary: Tochigi Prefecture Morning Market and Direct Sales Shop Tour

In conclusion, Tochigi Prefecture has many attractive morning markets and direct sales shops. Each has its own unique personality and characteristics, offering valuable experiences of freshness, quality, and interaction with producers. Most importantly, the unique product lineups ensure you never tire of exploring. When you next visit Tochigi, why not visit these spots? The discoveries and memorable experiences will make your entire trip more fulfilling.

Which Morning Markets and Direct Sales Shops in Tochigi are Recommended?

There are many attractive morning markets and direct sales shops in Tochigi Prefecture. Especially recommended is “Ohinata Marche,” where you can find a wide variety of fresh local ingredients and specialties. Additionally, at “Rossa Berry,” you can enjoy Tochigi’s three major strawberries: “Tochiaika,” “Tochiotome,” and “Skyberry,” making it irresistible for strawberry lovers.

What Popular Products Can Be Purchased at Tochigi’s Direct Sales Shops?

At Tochigi Prefecture’s direct sales shops, fresh eggs and locally harvested vegetables are popular. Also recommended are juices and sorbets made with water selected as one of the top 100 waters. Furthermore, each direct sales shop sells seasonal limited products, allowing you to enjoy different flavors at different times.

Is There a Morning Market to Visit in Nasu Kogen?

In Nasu Kogen, “Ohinata Marche” is highly recommended. At this spot, you can find fresh vegetables and fruits, as well as a variety of local products. Additionally, they offer sweets that can only be tasted here, making it worth a visit.

Are There Any Weekend-Only Events?

Rossa Berry hosts a 30-minute all-you-can-eat strawberry picking experience on weekends and holidays. It is reservation-based, so plan early. Also, a café is attached to the facility, where you can enjoy strawberry sweets all year round.

Where is an Easily Accessible Morning Market?

Rossa Berry is easily accessible and has ample parking space, making it popular among many tourists. The facility is characterized by its distinctive green building, with parking spaces available around it.

How Can I Make a Reservation?

“Rossa Berry” reservations can be made not only via the internet or phone but also through the shop’s Instagram. Especially on weekends, the number of strawberry picking participants is limited, so advance reservations are recommended.

Are There Any Other Recommended Products or Services?

At “Pocket Farm Dokidoki,” fresh seafood is also sold. Additionally, at many other markets like “Marche Iwafune,” there are unique product lineups, so it is recommended to explore according to your preferences.

In this Q&A-style article, we introduced various information on the theme of “Morning Markets and Direct Sales Shops” in “Tochigi Prefecture.” Each shop has its own unique products and services, so be sure to find your favorite spot!

The Appeal of Visiting Morning Markets and Direct Sales Shops in Tochigi Prefecture

Tochigi Prefecture has numerous morning markets and direct sales shops filled with fresh local agricultural products and specialties. These spots are valuable places where you can not only purchase products but also feel the local culture through interactions with producers.

At “Ohinata Marche,” you can enjoy a variety of products such as fresh vegetables, fruits, and handmade crafts. Meanwhile, at the direct sales shop in “Nasu Kogen Yuai no Mori,” you can find seasonal products, and in spring, enjoy the beautiful lupine scenery. Additionally, at “Machi-no-Eki Shin-Kanuma Shuku,” you can experience local products and event information alongside historical buildings, making it worth visiting all year round.

Furthermore, Tochigi specialties like “Lemon Milk” and “Utsunomiya Gyoza,” known nationwide, can be purchased at factory direct shops at a bargain, and by seeing their manufacturing process, you can gain a deeper understanding of the local culture.

These various spots each have their own unique personalities and characteristics, offering valuable experiences of freshness and interaction with producers. When you next visit Tochigi, plan a tour of these charming morning markets and direct sales shops, and make your entire trip more fulfilling with new discoveries and memorable experiences.