COLUMN

Revitalizing Aging Communities: Sustainable Bon Odori Innovations

2025.06.28

Excitement in Aging Communities! Innovations for Sustainable Bon Odori

New Challenges for Bon Odori in Aging Communities

Bon Odori, a traditional Japanese cultural event, has long been cherished as a vital occasion for strengthening community bonds. However, many regions today face challenges such as population decline and aging. Particularly in rural areas, the aging of local staff and the decrease in young participants have led to a trend of downsizing Bon Odori festivals. Despite this, the desire to sustain this culture is growing, and new innovations are being explored across various regions.

For example, some areas are experimenting with hosting events in 3D virtual spaces using technology, as well as archiving dances through motion capture. Additionally, there are plans to hold events in public facilities through public-private partnerships and to promote intergenerational exchanges. These efforts are key to realizing a sustainable Bon Odori in an aging society.

Through these initiatives, Bon Odori can once again thrive in aging communities and be passed down as a part of Japanese culture for future generations.

The Current State and Challenges of Bon Odori

Bon Odori, a traditional Japanese event, has played an important role in connecting communities. However, in recent years, many regions have found it difficult to hold these events. The main reasons include the decline in local staff due to aging and the decreased interest among young people. As a result, many towns and villages are seeing their Bon Odori festivals being downsized or canceled.

Impact of Aging and Decline in Youth Participation

In Japan’s aging society, the members supporting neighborhood associations and town councils are also getting older. This limits the number of people who can actively participate in organizing, making it difficult to continue the festivals. Additionally, the spread of digital entertainment like smartphones and the internet has made it harder for young people to find Bon Odori appealing.

Innovations for a Sustainable Bon Odori

Despite these challenges, various regions in Japan are continuing to enliven Bon Odori through different innovations. Here, we introduce some of these specific methods.

New Approaches Using Technology

Recently, there has been a movement to bring transformation to traditional events by incorporating new technologies. For instance, there are attempts to record and archive dance styles using motion capture technology. This method allows the cultural heritage to be preserved in a form different from simple videos or illustrations, making it easier to convey its charm to new generations. Additionally, some regions are implementing online Bon Odori using VR (virtual reality) technology, allowing participation from home.

Event Planning through Public-Private Partnerships

To ensure sustainability, initiatives through public-private partnerships are also important. By collaborating with commercial facilities and local governments, events are held in public spaces like rooftops of large facilities, creating environments where people can naturally gather. This approach attracts participants from a wide range of ages, not just the elderly, leading to the formation of new communities.

Proactive Approach to Engaging Youth

To engage the younger generation, events with modern twists, such as live performances and DJ-selected music, are popular. Additionally, interaction events with enthusiastic fan groups known as “Bon Odorers” are increasing interest in local events in new styles. Meanwhile, teams with a wide range of members from elementary to university students are being formed, promoting voluntary participation and nurturing the next generation.

How Can Bon Odori Be Revitalized in Aging Communities?

To revitalize Bon Odori in aging communities, the introduction of new ideas and technologies is crucial. For example, online streaming and hybrid formats are effective ways to increase participation. Additionally, incorporating new styles like “Silent Bon Odori” or “Anime Song Bon Odori” can attract the interest of younger audiences.

How Can Young People Enjoy Bon Odori More?

Up-tempo music and modern choreography can be effective. In addition to traditional songs, using lively tracks like “Dodarebachi” or “Harukoma” from Gujo Odori can make it more relatable for young people. Furthermore, adding elements like live performances that can be enjoyed in real-time is beneficial.

Are There Solutions for the Shortage of Successors Due to Aging?

To address the shortage of successors, it is necessary to support succession activities across the entire local community. Strengthening collaboration with local neighborhood associations and cultural organizations can lead to the creation and guidance of new successor training programs. Additionally, recording work using digital technology, such as video preservation, is an effective way to pass on the tradition to future generations.

How Can Bon Odori Be Developed as a Tourism Resource?

There are attempts to promote Japanese culture globally through collaboration with the kimono industry. This increases appeal to foreign tourists and can potentially contribute to the local economy. Moreover, establishing multilingual guidelines is essential for attracting tourists.

What Do You Think About Combining Online and Offline Events?

Hybrid events are gaining attention as a format adapted to new lifestyles. This format allows participation from afar, expanding opportunities for interaction while also contributing to infection control measures. However, whether this format is optimal needs to be verified in the future.

What Are Specific Measures to Attract Participants from Outside the Region?

Active information dissemination and promotional activities through internet media like SNS are key. By raising attention with unique concept plans, such as themed costume Bon Odori competitions, it is expected to have a significant effect on attracting participants.

Through these innovations, sustainable Bon Odori operations can be realized even in aging communities, leading to diverse intergenerational exchanges and the creation of new traditions.

The Future of Sustainable Bon Odori

In recent years, Bon Odori has been on a declining trend in many regions of Japan. This is due to aging and the decrease in young participants. While the aging of local staff makes management difficult, the spread of digital entertainment also affects young people’s interest in traditional events. However, despite these challenges, many regions are striving to revitalize Bon Odori through creativity and innovation.

New Attempts Using Technology

Technological innovation is bringing transformation to traditional events. For example, there are methods to record and archive dance styles using motion capture technology, as well as online participation using VR technology. This allows for participation from home, evolving the format.

Public-Private Partnerships and Intergenerational Exchange

Additionally, hosting events in public spaces through public-private partnerships leads to environments where people naturally gather. This initiative promotes the formation of new communities and intergenerational exchanges, gaining support from diverse age groups.

Attractive Approaches to Engage Youth

Furthermore, to attract young people, modernized event plans are important. By incorporating new elements like live performances and DJ-selected music, it becomes a place of interest for the younger generation. Interaction with enthusiastic fan groups known as “Bon Odorers” is also being conducted.

Through these diverse innovations, it is possible to hold sustainable and grand Bon Odori events even in aging communities. While further creativity and cooperation are required across regions, there is no doubt that it will be passed down as a part of Japanese culture for the future.